000			03990nam a2200229Ia 4500
003			OSt
005			20160426170214.0
008			160223s2015 xx 000 0 und d
020			_a978-81-203-3383-3
082			_a658.5 _bMaj
100			_a"Majumdar, Ramanuj" _921971
245			_aProduct management in India _cMajumdar, Ramanuj
250			_a3
260			_aNew Delhi _bPrentice Hall of India _c2015
300			_a"xxv, 430 p."
505			_aContents: Preface Preface to the First Edition Acknowledgements Part I: THE MACRO PERSPECTIVE 1. The Indian Market: Emerging Panorama 2. Assessing New Competition and Strategic Response 3. Product Management—A Preview Part II: PRODUCT MANAGEMENT—THE CONCEPTUAL ISSUES 4. Branding 5. Market Segmentation 6. Positioning and Differentiation Strategies 7. New Products Planning 8. Distribution Channels: Structure and Strategy 9. Advertising Planning 10. Pricing Concepts and Strategies 11. Sales Management 12. Marketing Research Part III: PRODUCT MARKET ANALYSIS 13. Packaged Drinking Water 14. Tea 15. Soft Drinks 16. Chocolates 17. Malted Beverages 18. Toothpaste 19. Toilet Soaps 20. Detergents 21. Shampoo 22. Fairness Creams 23. Wristwatches 24. Footwear 25. Mobile Phones 26. Digital Cameras 27. Motorcycles 28. Refrigerators 29. Air Conditioners 30. Paints 31. Colour Television 32. Passenger Cars 33. Marketing Challenges Epilogue Index
520			_aDescription: This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market. WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. Chapters on The Indian Market: Emerging Panorama, and New Marketing Challenges expose the students to contemporary concepts and examples. Part III offers new chapters on market analysis on products such as Tea, Soft Drinks, Chocolates, Malted Beverages, Packaged Drinking Water, Tooth-Paste, Detergents, Fairness Cream, Footwear, Mobile Phones, and Digital Camera. Besides, it gives up-to-date background information for other products covered in the earlier edition. The Student CD contains a set of PowerPoint Presentations (PPTs) of 20 products. This well-established study has been widely adopted as a textbook in MBA programmes across the country. The Third Edition is more profusely illustrated with exhibits, diagrams and PPTs, and should be of immense utility and worth to the students of management as well as practising brand managers and executives in the advertising arena. The book is recommended by AICTE for PGDM course. The link is www.aicte-india.org/modelsyllabus.php
650			_aProduct Management _921972
773	0		_031953 _956598 _aMAJUMDAR, RAMANUJ _b3RD _dNEW DELHI PHI PRIVATE LIMITED _o3331401 _tPRODUCT MANAGEMENT IN INDIA -- Book CD
773	0		_031953 _956599 _aMAJUMDAR, RAMANUJ _b3RD _dNEW DELHI PHI PRIVATE LIMITED _o3331402 _tPRODUCT MANAGEMENT IN INDIA -- Book CD
942			_2ddc _cBK
999			_c41420 _d41420