000 00586nam a22001697a 4500
003 OSt
005 20160322174921.0
008 160322b xxu||||| |||| 00| 0 eng d
100 _aTinwala, Fatema
_920958
245 _aA Study on the Impact of Sensory Branding in Engaging Customers through the use of Sensory Stimuli
_cTinwala, Fatema
250 _aPG-13-64
_b2013-2015
260 _aMumbai
_bIES's Management College and Research Centre
_cApril 2015
300 _a75
_eWith CD
500 _aName of the Guide: Prof. Ritu Sinha
650 _aBrand Management
_920959
942 _2ddc
_cPR
999 _c42136
_d42136