000 00568nam a22001697a 4500
003 OSt
005 20160326181103.0
008 160326b xxu||||| |||| 00| 0 eng d
100 _aJain, Heena
_921027
245 _aImpact of Television Advertising on buying behaviour of Women W.R.T Shampoos
_cJain, Heena
250 _aPG-13-102
_b2013-2015
260 _aMumbai
_bIES's Management College and Research Centre
_cApril 2015
300 _a75
_eWith CD
500 _aName of the Guide: Prof. Richa Chaudhary
650 _aAdvertising Management
_921028
942 _2ddc
_cPR
999 _c42172
_d42172