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100			_aSingh, Dilpreet: Singh, Harpreet _921575
245			_aMarket Penetration by Indian Banks: _bMotives and Motivators _cSingh, Dilpreet
260			_aNew Delhi _bIndian Journal of Finance _cMay 12, 2015
300			_a28-42
500			_aIn the recent past, Indian banks have heavily focused on market penetration. The present study is an attempt to find the motives and motivators of the same. An empirical analysis of the views of 364 bank strategists from 21 public sector and 12 private sector Indian banks revealed that profit and growth concerns, regulatory compulsions, competitive pressures, cost consideration, social motive, and demand-side changes are motivators/motives of market penetration. The results of multiple regression analysis showed that three variables: profit and growth concerns, regulatory compulsions, and cost consideration were statistically significant in the model at the 5% significance level.
650			_abank, market penetration, India, factor analysis, regression _921576
773	0		_029384 _957287 _aGILANI,S. _o5555543 _tINDIAN JOURNAL OF FINANCE _x0973-8711
942			_2ddc _cJA-ARTICLE
999			_c42994 _d42994