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100			_aVerma, Deept _921673
245			_aEmployer branding: _bthe solution to create talented workforce _cDeepti Verma and Anees Ahma
260			_a Hydrabad _bI UP Publication _cMarch 2016
300			_a42 - 56 p. _bPaper
500			_aEmployers have recognized the relevance of employer branding in attracting, engaging and retaining talent. Previous research has suggested that employer branding is helpful in creating a better image of an organization in the minds of the existing or target employees. This study identifies the dimensions of attractiveness in employer branding and examines their perceived importance levels. For this purpose, data were collected through a survey of 180 employees of private professional education institutions in Agra, Uttar Pradesh. This research identifies six dimensions of attractiveness in employer branding, namely, social value, interest value, economic value, holistic value, cooperation value, and working environment. Social value and interest value are perceived to be the most important and least important dimensions respectively. The paper concludes with implications for colleges aiming to attract and maintain talent. Directions for future research are also suggested.
650			_aCorporate Image _921674
650			_aEmployer Branding (Marketing) _921675
650			_aTalent Management _921676
650			_aProfessional Education _921677
650			_aSocial Values _921678
700			_aAhmad, Anees _921679
773	0		_030415 _958648 _aMURTHY, E N _dIUP PUBLICATION HYDERABAD _o5555611 _tBRAND MANAGEMENT
942			_2ddc _cJA-ARTICLE
999			_c43018 _d43018