000			01476nam a22001817a 4500
008			160421b xxu||||| |||| 00| 0 eng d
020			_a9788131756331
082			_a658.8072
100			_aKapil, Kanwal Narayan _921706
245			_aCase studies in marketing _cKanwal Nayan Kapil and Jaydeep Mukherjee
260			_aNoida _bPearson Education services Pvt. Ltd. _cC 2011
300			_a111 p. _bpaper
440			_ax, 111 p. _nPaper _921707
505			_aPart 1: Introduction to Marketing Marketing at Nokia Reinventing the Umbrella Brand Part 2: Gaining Marketing Insights and Marketing Environment Lucozade The Rise and Fall of Super Mart Will Wealth Plus Make LIC Wealthier Part 3: Customer Connect Maggi Parle’s Monaco Smart Chips The Struggles of the Egg Industry Consumer and Ambience Industrial Buying Process Part 4: Building Brands Incredible India Travelling the Samsonite Way Part 5: Marketing Offerings for Value Creation Opportunities and Challenges in By-product Marketing Machhi Chips Part 6: Delivering Value The Marinating Challenges in ‘B Daily Fresh’ Axiom Part 7: Marketing Communication Celebrity Brand Endorsements The New Jewel in the Crown
650			_aMaketing _vCase Study _921954
942			_2ddc _cCS
999			_c43030 _d43030