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020			_a9789332559981
082			_a338.04
100			_aScarborough, Norman M.; _93626
245			_aEssentials of entrepreneurship and small business management _cNorman M Scarborough and Jeffrey R Cornwall
250			_a8
260			_b Pearson Education Services India Pvt. Ltd _aNoida _cC2016
300			_axiv, 578 p. _bPaper
505			_aable of Content SECTION I The Challenge of Entrepreneurship Chapter 1 The Foundations of Entrepreneurship Chapter 2 Ethics and Social Responsibility: Doing the Right Thing Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality SECTION II The Entrepreneurial Journey Begins Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan Chapter 6 Forms of Business Ownership and Buying an Existing Business Chapter 7 Franchising and the Entrepreneur SECTION III Launching the Business Chapter 8 Building a Powerful Bootstrap Marketing Plan Chapter 9 E-Commerce and the Entrepreneur Chapter 10 Pricing and Credit Strategies Chapter 11 Creating a Successful Financial Plan Chapter 12 Managing Cash Flow SECTION IV Putting the Business Plan to Work: Sources of Funds Chapter 13 Sources of Financing: Equity and Debt Chapter 14 Choosing the Right Location and Layout Chapter 15 Global Aspects of Entrepreneurship Chapter 16 Building a New Venture Team and Planning for the Next Generation
520			_aEntrepreneurship is a fast-growing and ever-changing discipline. Of late,people of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world's economy. The purpose of this book is to open the readers' mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be successful if they choose the path of entrepreneurship. In the revised eighth edition, the authors have provided plenty of practical, &ldquohands-on" tools and techniques to make new business ventures successful. Thisbook provides the tools to help teach students the right way to launch and manage a small businesswith the staying power to succeed and grow.
530			_a199
650			_aSmall business _xManagement _921990
650			_aNew business enterprises _xManagement _921991
650			_aEntrepreneurship _921992
700			_aCornwall, Jeffrey R _93627
942			_cBK _2ddc