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100			_aBhattacharya, Sourabh: Mishra, Bibhuti Bhusan _921726
245			_aCyber Atmospherics and its Impact on E-Retailing Buyer Behavior : A Factor Analysis _cBhattacharya, Sourabh
260			_aNew Delhi _bMr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., _cJanuary 17, 2016
300			_a30-51
500			_aE-Commerce is booming in India. A number of industries are emphasizing on it to increase their sales. Fuelled by VC money, E-retailling companies are sacrificing profitability to acquire more consumer. Amazon has already emerged as a leader in terms of visitors followed by Flipkart and SnapDeal. E-retailers are creating superb conducive cyber atmosphere to attract more consumers. The present study attempted to assess the impact of cyber atmospherics on buyer behavior in terms of reliance, contentment, and adhesion. A survey on 300 individuals was conducted for this. Factor analysis on the survey generated interesting insights like emphasis of consumers on reasonable prices ; superb online ambience in terms of design, color, font, size; presence of options; and facilities for feedback sharing through social media. Factor analysis also found that importance is given by consumers to contentment in engaging with an electronic retailer in the long term. The results generated have immense managerial implications as a number of new domestic and international entrants are very eager to have complete knowledge of the pulse of Indian consumers.
650			_acyber atmospherics, factor analysis, consumer adhesion, consumer contentment consumer reliance _921727
773	0		_030328 _958762 _aGILANI, MEENAKSHI _dGILANI MEENAKSHI NEW DELHI _o5555664 _tPRABANDHAN _z0975-2854
942			_2ddc _cJA-ARTICLE
999			_c43046 _d43046