000			02032 a2200193 4500
003			OSt
005			20160501141103.0
007			9789332536371
008			120730b xxu||||| |||| 00| 0 eng d
082			_a658.83
100			_aBajpai, Naval _93782
245			_aMarketing research _cNaval Bajpai
260			_bPearson Education Services Pvt. Ltd. _cc2015 _aNoida
300			_a799 P. _bPaper
505			_a Table of Content About the Author xv Preface xvii 1 Introduction to Marketing Research 1 1 Marketing Research: An Introduction 3 2 Marketing Research Process Design 23 II Research Design Formulation 45 3 Measurement and Scaling 47 4 Questionnaire Design 73 5 Sampling and Sampling Distributions 97 III Sources and Collection of Data 127 6 Secondary Data Sources 129 7 Data Collection: Survey and Observation 143 8 Experimentation 165 9 Fieldwork and Data Preparation 189 IV Descriptive Statistics and Data Analysis 211 10 Descriptive Statistics: Measures of Central Tendency 213 11 Descriptive Statistics: Measures of Dispersion 251 12 Statistical Inference: Hypothesis Testing for Single Populations 283 13 Statistical Inference: Hypothesis Testing for Two Populations 307 14 Analysis of Variance and Experimental Designs 331 15 Hypothesis Testing for Categorical Data (Chi-Square Test) 363 16 Correlation and Simple Linear Regression Analysis 383 17 Multivariate Analysis I: Multiple Regression Analysis 415 18 Multivariate Analysis lI: Discriminant Analysis and Conjoint Analysis 441 19 Multivariate Analysis III: Factor Analysis, Cluster Analysis, Multidimensional Scaling and Correspondence Analysis 467 20 Sales Forecasting 513 V Result Presentation 553 21 Presentation of Result: Report Writing 555 VI Applications of Marketing Research 573 22 Marketing Mix Research: Product, Price, Place and Promotion Research 575
650			_aMarketing Research _922092
942			_2ddc _cBK
999			_c43064 _d43064