000			01863nam a22001937a 4500
008			160422b xxu||||| |||| 00| 0 eng d
020			_a9788131785058
082			_a658.8072
100			_aPandey, Neeraj _921763
245			_aMarketing issues in SMEs _bcases from India _cNeeraj Pandey and Gaganpreet Singh
260			_aNoida _bPearson Education Pvt. Ltd _cc2013
300			_a 160 p. _bPaper
505			_a Table of Content 1. NOVA Bicycle Industries: The Diversification Puzzle 2. Rakesh Chemicals (P) Ltd: The Pricing Muddle 3. Cheers Food and Beverages 4. Bookshells. Com: Issues in Product Management 5. Bharat International 6. Allumez Infotech: Social Marketing Approach to Business 7. Moniba Pumps: A Sales Enigma 8. Jawand Sons: The Domestic Market Entry 9. Prodigy Recruitment Consultants: Managing Brand Extensions 10. Gilltech Phyto World: The Marketing Strategy
520			_aSmall and medium enterprises (SMEs) dominate our market and contribute to almost half of India's manufacturing output. In spite of this, smaller organizations have often failed to a significant degree due to lack of market understanding of this sector. Marketing Issues in SMEs offers a comprehensive analysis of the challenges faced by SMEs in India, and guides them to develop a coherent understanding of the required marketing strategies to avail better opportunities. This book is a compilation of ten case studies that highlight the entrepreneurial journeys from the real world. The intensive research and rigorous analyses is supported by a lively approach which provides valuable experience to students of marketing and upcoming entrepreneurs.
650			_aMarketing _xSME _zIndia _922093
700			_aSingh, Gaganpreet _922094
942			_2ddc _cCS
999			_c43065 _d43065