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100			_aTaneja, Girish _921768
245			_aA Case Study on Experiential Learning for Marketing Students _cTaneja, Girish
260			_aNew Delhi _bMr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., _cJanuary 12, 2016
300			_a39-48
500			_aThis study explained the need for experiential learning required in marketing curriculum and provides an example of "learning by doing" project developed for the students enrolled in professional selling, advertising, and consumer behavior courses. As a result of this project, students may have a better understanding of marketing concepts. In this project, selected students were imparted practical entrepreneurial training ; whereas, students of various marketing courses like professional selling, advertising, and consumer behavior as part of their evaluate assignment applied the theoretical concepts in the real scenario.
650			_aexperiential learning, active learning, marketing, marketing curriculum, selling, advertising, consumer behavior _921769
773	0		_030302 _958745 _aGILANI, MEENAKSHI _dINDIAN JOURNAL OF MARKETING 2012 NEW DELHI _o5555647 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cJA-ARTICLE
999			_c43068 _d43068