000			01840nam a22002057a 4500
008			160422b xxu||||| |||| 00| 0 eng d
020			_a9789332536630
082			_a658.802
100			_aMartin, Diane _922118
245			_aSustainable marketing _cDiane Martin; and John Schouten
260			_aNoida _bPearson Education Pvt. Ltd _cc2014
300			_a 252 p. _bPaper
505			_a Table of Content Chapter 1: An Introduction to Sustainable Marketing Chapter 2: Sustainable Marketing Strategy Chapter 3: Ethical Dimensions of Sustainable Marketing Chapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable Marketing Chapter 6: Measurement and Research for Sustainable Marketing Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global Opportunities Chapter 9: Sustainable Products and Services Chapter 10: Sustainable Branding and Packing Chapter 11: Marketing Channels: Sustainability in the Value Chain Chapter 12: Sustainable Pricing Chapter 13: Sustainable Marketing Communication Chapter 14: Sustainability in the Promotion Mix—Methods, Media, and Customer Relationships Chapter 15: Digital Media and Sustainable Marketing
520			_aA lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.
650			_aGreen marketing _922119
650			_aGreen marketing _vCase studies. _922120
700			_aSchouten, John _922121
942			_2ddc _cBK
999			_c43083 _d43083