000			02076 a2200229 4500
003			OSt
005			20160802154024.0
008			160802b xxu||||| |||| 00| 0 eng d
020			_a9789325982390
082			_a001.4
100			_a Chawla, Deepak _923252
245			_aResearch methodology : Book CD _bconcepts snd cases
250			_a1
260			_bVikas Publishing house _aNew Delhi _c2016
300			_eCD
505			_a Introduction to Business Research • Formulation of the Research Problem and Development of the Research Hypothesis • Research Designs: Exploratory and Descriptive • Experimental Research Designs • Secondary Data Collection Methods • Qualitative Methods of Data Collection • Attitude Measurement and Scaling • Questionnaire Designing • Sampling Considerations • Data Processing • Univariate and Bivariate Analysis of Data • Testing of Hypotheses • Analysis of Variance Techniques • Non-Parametric Tests • Correlation and Regression Analysis • Factor Analysis • Discriminant Analysis • Cluster Analysis • Multidimensional Scaling and Perceptual Mapping • Conjoint Analysis • Report Writing and Presentation of Result
520			_aThe second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operation
650			_aReseach Methodology _923255
700			_aSondhi, Nina. _923253
942			_2ddc _cBK-CD
999			_c43270 _d43270