000 00569nam a22001697a 4500
003 OSt
005 20160910202556.0
008 160910b xxu||||| |||| 00| 0 eng d
100 _aKumta, Nirmit
_923506
245 _aA Study on the Effect of Brand Elements on Consumers in the Indian Soft Drink Market
_cKumta, Nirmit
250 _aPG-14-29
_b2014-2016
260 _aMumbai
_bIES's Management College and Research Centre
_cApril 2016
300 _a75
_eWith CD
500 _aName of the Guide: Prof. Suhas Pai
650 _aConsumer Behaviour
_923507
942 _2ddc
_cPR
999 _c43395
_d43395