| 000 | 00829 a2200205 4500 | ||
|---|---|---|---|
| 008 | 160929b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780749460570 | ||
| 082 | _a658.827 | ||
| 100 |
_aLindstrom, Martin _923975 |
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| 245 |
_aBrand sense: _bsensory secrets behind the stuff we buy |
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| 250 | _a2 | ||
| 260 |
_aNew Delhi _bKogan Page India Ltd. _cc2010 |
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| 300 |
_ax, 236 p. _bPaper |
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| 520 | _aProvides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. | ||
| 650 |
_aBrand name products. _923978 |
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| 650 |
_aBusiness names _923979 |
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| 650 |
_aAdvertising _xBrand name products. _923980 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c43486 _d43486 |
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