000 | 00496nam a22001457a 4500 | ||
---|---|---|---|
008 | 160926b xxu||||| |||| 00| 0 eng d | ||
100 |
_aVenkatraram, Gautam _923800 |
||
245 |
_a360 degree marketing through entertainment _cVenkatraram, Gautam |
||
250 |
_aPG-10-57 _b2010-2012 |
||
260 |
_aMumbai _bIES's Management College and Research Centre _cApril 2011 |
||
300 | _eCD | ||
500 | _aName of the Guide: Prof. Vijay Shahane | ||
650 |
_aMarketing management _923801 |
||
942 |
_2ddc _cSUM-PRO |
||
999 |
_c43525 _d43525 |