000 00496nam a22001457a 4500
008 160926b xxu||||| |||| 00| 0 eng d
100 _aVenkatraram, Gautam
_923800
245 _a360 degree marketing through entertainment
_cVenkatraram, Gautam
250 _aPG-10-57
_b2010-2012
260 _aMumbai
_bIES's Management College and Research Centre
_cApril 2011
300 _eCD
500 _aName of the Guide: Prof. Vijay Shahane
650 _aMarketing management
_923801
942 _2ddc
_cSUM-PRO
999 _c43525
_d43525