000			01879 a2200181 4500
008			161008b xxu||||| |||| 00| 0 eng d
020			_a978-9386042323
082			_a658.834
100			_aMahajan, Vijay _924129
245			_aRise of rural consumers in developing countries: harvesting 3 billion aspirations _cVijay Mahajan
260			_bSage Publications India Private Limited _aNew Delhi _c2016
300			_axi,157 p. _bHard
505			_aPreface: A Rural Odyssey Acknowledgements RECOGNIZING THE RURAL OPPORTUNITY The Rural Consumer Opportunity Planting the Seeds of Prosperity in the Rural World The Influence of Religion in the Emerging Rural World GROWING AND REAPING RURAL OPPORTUNITY Growing Consumers in Emerging Rural Markets Plowing New Routes to Rural Markets Seeding Innovation and Prosperity Through Technology Harnessing Innovation to Solve Social Problems THE RURAL CHALLENGES The End of the Last Mile Index
520			_aThis is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity.
650			_aConsumer _xRural _924130
942			_2ddc _cBK
999			_c43549 _d43549