000			01835 a2200181 4500
008			161008b xxu||||| |||| 00| 0 eng d
020			_a978-9351505570
082			_a658.812
100			_aJoshi, Atul _924131
245			_aWinning a billion consumers : _ba disruptive approach for success in India _cAtul Joshi
260			_bSage Publication India Pvt. Ltd. _aNew Delhi _c2015
300			_a261 p. _bPaper
505			_aForeword P. Dwarkanath Preface Acknowledgements The Last Mile: A Strategic Differentiator Winning in a Billion Consumer Market Cracking the Da Vinci Code Revitalizing the Last Mile: Tools and Frameworks The Five Knots of the Last Mile Sextant Arcs of Turbonators The Revenue Turbine Delivering the Last Mile: Mission Critical(s) Zero Calorie Value Chains Customer Capital in the Times of the Millennial Generation Man and Machine, not Man or Machine Swarm Intelligence: The Execution Supremacy Epilogue Index
520			_aIndia: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP. How do some companies win big in this market? Why do many companies fail to go after the big opportunities? What are the new growth strategies that can triumph in this diverse market? Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.
651			_aIndia _xConsumer _924132
942			_2ddc _cBK
999			_c43551 _d43551