000 00542nam a22001457a 4500
008 161021b xxu||||| |||| 00| 0 eng d
100 _aWaghmare, Mohan
_924508
245 _aTo study the perception of Ketripin brand in the minds of Doctor (India's First Time Launch)
_cWaghmare, Mohan
250 _aPM-11-26
_b2011-2013
260 _aMumbai
_bIES's Management College and Research Centre
_cApril 2012
300 _eCD
500 _aName of the Guide: Prof. Chandrashekar Kaushik
650 _aBrand management
_924509
942 _2ddc
_cSUM-PRO
999 _c43890
_d43890