000 00587nam a22001457a 4500
008 161024b xxu||||| |||| 00| 0 eng d
100 _aVinitha, Krishna Kumar
_924686
245 _aTo access the point of care medium and its business potential & Gauge up the brand personality of Kenacort amongst Doctors
_cKrishna Kumar, Vinitha
250 _aPM-12-13
_b2012-2014
260 _aMumbai
_bIES's Management College and Research Centre
_cApril 2013
300 _eCD
500 _aName of the Guide: Prof. Chandrashekar Kaushik
650 _aBrand personality
_924687
942 _2ddc
_cSUM-PRO
999 _c43966
_d43966