000 | 00552nam a22001457a 4500 | ||
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008 | 161027b xxu||||| |||| 00| 0 eng d | ||
100 |
_aPuranik, Aditi _924707 |
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245 |
_aTo access the perception and business potential of oxygen TV and to gauge up personality of the brand kenacort _cPuranik, Aditi |
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250 |
_aPM-12-23 _b2012-2014 |
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260 |
_aMumbai _bIES's Management College and Research Centre _cApril 2013 |
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300 | _eCD | ||
500 | _aName of the Guide: Prof. Parag Mahulilar | ||
650 |
_aBrand personality _924708 |
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942 |
_2ddc _cSUM-PRO |
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999 |
_c43976 _d43976 |