| 000 | 00599nam a22001457a 4500 | ||
|---|---|---|---|
| 008 | 161125b xxu||||| |||| 00| 0 eng d | ||
| 100 |
_aVaidya, Abigna _925041 |
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| 245 |
_aDeveloping a pen (Grippo) relaunch strategy for Hindustan Pencils and to find the scope for launching a pen in price segment Rs. 15-30 for Hindustan Pencils _cVaidya, Abigna |
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| 250 |
_aPG-12-117 _b2012-2014 |
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| 260 |
_aMumbai _bIES's Management College and Research Centre _cApril 2013 |
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| 300 | _eCD | ||
| 500 | _aName of the Guide: Prof. Vijay Shahane | ||
| 650 |
_aMarketing Strategy _925042 |
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| 942 |
_2ddc _cSUM-PRO |
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| 999 |
_c44103 _d44103 |
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