000 00545nam a22001457a 4500
008 161128b xxu||||| |||| 00| 0 eng d
100 _aDias, Rochelle
_925063
245 _aA study to measure the brand awareness and perception of people of mumbai towards MINT newspaper
_cDias, Rochelle
250 _aPG-12-13
_b2012-2014
260 _aMumbai
_bIES's Management College and Research Centre
_cApril 2013
300 _eCD
500 _aName of the Guide: Prof Suhas Pai
650 _aBrand awareness and perception
_925064
942 _2ddc
_cSUM-PRO
999 _c44114
_d44114