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082			_a658.4012
100			_aBurgelman Robert _925197
245			_aStrategic management of technology and innovation _c Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright.
260			_a2004 _bMcGraw Hill Education (India) Private Ltd. _cNew Delhi
300			_axvi, 1208 p _bPaper
505			_aPART I INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY A GENERAL MANAGEMENT PERSPECTIVE Technological Innovation Technological Innovation and Strategy DESIGN AND IMPLEMENTATION OF TECHNOLOGY STRATEGY: AN EVOLUTIONARY PERSPECTIVE Technological Evolution Industry Context Organizational Context Strategic Action PART III ENACTMENT OF TECHNOLOGY STRATEGY-DEVELOPING A FIRM’S INNOVATIVE CAPABILITIES Internal and External Sources of Technology Internal Corporate Venturing PART IV ENACTMENT OF TECHNOLOGY STRATEGY: CREATING AND IMPLEMENTING A PRODUCT DEVELOPMENT STRATEGY New Product Development Building Competences/Capabilities Through New Product Development PART V Conclusion: Innovation Challenges in Established Firms
520			_aThe 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.
650			_aTechnological innovations -- Management _925198
650			_aNew products _xManagement. _925199
650			_aHigh technology industries _xManagement. _925200
700			_aChristensen, Clayton M. _925201
700			_a Wheelwright, Steven C _925202
942			_2ddc _cBK