000			01457 a2200193 4500
008			161224b xxu||||| |||| 00| 0 eng d
020			_a9780691615684
082			_a658.83
100			_aPayne, Stanley L _925563
245			_aThe art of asking questions _cStanley Le Baron Payne
260			_aPrinceton : _bPrinceton University Press, _cc1951
300			_axiv, 249 p _bPaper
505			_aWhy concern yourself? -- May we presume? -- Who left it open? -- Boy or girl? -- Win, place, or show? -- How else? -- Still beat your wife? -- Can you make it brief? -- What's the good word? -- What's wrong with "you"? -- Isn't that loaded? -- How does it read? -- Is it possible? -- How's that again?
520			_aWhile the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.
650			_aQuestioning. _925564
650			_aSocial Sciences _xAnthropology _925565
942			_2ddc _cREF
999			_c44173 _d44173