000 00588nam a22001457a 4500
008 161208b xxu||||| |||| 00| 0 eng d
100 _aLavekar, Milind
_925321
245 _aStudy of premium Ice-Cream segment, positioning of Rich cream premium Ice-Cream of Amul & Great Buzz to increase awareness & sales in Mumbai
_cLavekar, Milind
250 _aPG-13-45
_b2013-2015
260 _aMumbai
_bIES's Management College and Research Centre
_cApril 2014
300 _eCD
500 _aName of the Guide: Prof. Siddharth Dabholkar
650 _aBrand management
_925322
942 _2ddc
_cSUM-PRO
999 _c44255
_d44255