000 | 00588nam a22001457a 4500 | ||
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008 | 161208b xxu||||| |||| 00| 0 eng d | ||
100 |
_aLavekar, Milind _925321 |
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245 |
_aStudy of premium Ice-Cream segment, positioning of Rich cream premium Ice-Cream of Amul & Great Buzz to increase awareness & sales in Mumbai _cLavekar, Milind |
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250 |
_aPG-13-45 _b2013-2015 |
||
260 |
_aMumbai _bIES's Management College and Research Centre _cApril 2014 |
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300 | _eCD | ||
500 | _aName of the Guide: Prof. Siddharth Dabholkar | ||
650 |
_aBrand management _925322 |
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942 |
_2ddc _cSUM-PRO |
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999 |
_c44255 _d44255 |