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022 _a0022-2429
100 _aFrazier Gary L.
_95530
110 _aAmerican Marketing Association
_925751
245 _aJournal of Marketing Vol 78
_b2014
_cAmerican Marketing Association
260 _bAmerican Marketing Association
300 _aappx. 800 p.
_bHard
500 _aInternational Journal
650 _aMarketing
_95531
856 _3Volume 78, Number 1 January 2014
_uhttps://www.ama.org/publications/JournalOfMarketing/Pages/JM-TOC-2014.1.aspx
856 _3Volume 78, Number 2 March 2014
_uhttps://www.ama.org/publications/JournalOfMarketing/Pages/JM-TOC-2014.2.aspx
856 _3Volume 78, Number 3 May 2014
_uhttps://www.ama.org/publications/JournalOfMarketing/Pages/JM-TOC-2014-3.aspx
856 _3Volume 78, Number 4 July 2014
_uhttps://www.ama.org/publications/JournalOfMarketing/Pages/JM-TOC-2015-4.aspx
856 _3Volume 78, Number 5 September 2014
_uhttps://www.ama.org/publications/JournalOfMarketing/Pages/JM-TOC-2015-5.aspx
856 _3Volume 78, Number 6 November 2014
_uhttps://www.ama.org/publications/JournalOfMarketing/Pages/JM-TOC-2015-6.aspx
942 _2ddc
_cBV
_s1
999 _c44529
_d44529