000			00381nam a2200121Ia 4500
999			_c47896 _d47896
003			OSt
005			20170913124034.0
008			170725s2010 xx 000 0 und d
020			_a978-1-84901-049-8
082			_a338.7/Sim/Boy
100			_aSimms, Andre; Boyle, David _927266
245			_aEminent Corporations : The Rise And Fall Of The Great British Corporation
260			_aUK _bConstable London _c2010
300			_a372 _bPaper
520			_aThe real story of the companies that run our everyday lives by the author of Tescopoly. How much do you know about the big-name brands we live by? Virgin, BP, Land Rover, Barclays, Cadbury's, BBC and M&S. In our times the PLCs have been seen as giants, the backbone of commerce and society. Yet seen through a historical perspective they are vulnerable creatures, flowering only briefly. In fact, on the Fortune 500 - a roll-call of power if ever there was one - there's just one company, General Electric, which was on the list half a century ago. The rest have gone: broken, bankrupt, merged, raided for their parts. More like mayflies than megacorps. And getting more fragile all the time. The great corporations that now dominate our lives are treated by the law courts as if they were people.They have the same rights, but unlike us they have no emotions, morals or life histories.The only corporate biographies you find are celebratory, promotional portraits with the warts left out. So, we don't really know where most great brands came from or where they are going. This book spills the beans by telling the real life stories of some of the biggest corporate names, and finds them as dramatic, flawed and revealing as any human biography.
650			_aBusiness Enterprise, corporations _927267
906			_aPB
942			_2ddc _cBK