000			00416nam a2200121Ia 4500
999			_c47897 _d47897
003			OSt
005			20170913140349.0
008			170725s2009 xx 000 0 und d
020			_a978-1-847-94019-3
082			_a658.4063/Mur
100			_aMurray, David Kord _927252
245			_aBorrowing Brilliance : The Six Steps To Business Innovation By Building On The Ideas Of Others
260			_aLondon _brh Business books _c2009
300			_a292 _bPaper
520			_aIn a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-“borrowing”. As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you’re trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions. SEE LESS
650			_aInnovation _927253
650			_aCreative thinking _927254
650			_aDiffusion of Innovations _927255
906			_aPB
942			_2ddc _cBK