000			a
999			_c48046 _d48046
003			OSt
005			20170908122011.0
008			170823b xxu||||| |||| 00| 0 eng d
020			_a978-93-864-4679-4
082			_a658.827/Sha/Kha
100			_aSharma, Venke; Kharas, Hushidar _926854
245			_aThe indestructible brand: crisis management in the age of social media
260			_bSage Publications India Pvt. Ltd., _c2017 _aNew Delhi
300			_aXIV, 142 _bPaper
505			_a Foreword by Sanjay Behl Preface The Age of Crisis Creating a Crisis-ready Organization Building a Crisis Playbook Securing Your Digital Assets Social Media Monitoring Storycrafting Execution After the Storm For instructors REQUEST REVIEW COPY Purchasing options Please select a format: ISBN: 9789386446794 $14.99 BUY NOW
520			_aWhether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur, and what the brand’s response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment, and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it’s time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand, and see how quickly one can recover. For instructors REQUEST REVIEW COPY Purchasing options Please select a format: ISBN: 9789386446794 $14.99 BUY NOW
650			_aBranding _926855
650			_aSocial media _926856
942			_2ddc _cBK