000			nam a22 7a 4500
999			_c48146 _d48146
008			170911b xxu||||| |||| 00| 0 eng d
010			_8c
020			_a978-93-5024-099-1
082			_a658.4012/Rao
100			_aRao, P. Subba _927207
245			_aStrategic management
260			_aMumbai _bHimalaya Publishing House _c2010
300			_a402 _bPaper
505			_aContents : 1. The Strategic Management Process 2. The Strategist and Strategic Decision-Making 3. Establishing Corporate Direction 4. External Environment Scanning and Industry Analysis 5. Internal Environment: Capabilities and Competencies 6. Global Strategic Management 7. Corporate Level Strategic Alternatives 8. Business Unit Level Strategies 9. Functional Level Strategies 10. Strategic Analysis and Choice 11. Structural Implementation 12. Behavioural Implementation 13. Functional Implementation: Functional Issues 14. Strategic Evaluation and Control 15. Strategic Management in Non-Profit Organisations 16. Social Responsibilities and Ethics of Business 17. Corporate Governance: A Strategy for Sustainable Development 18. Corporate Strategic Failures Game and Cases
520			_a the book adds value to the first edition in terms of new chapter and new topics in the existing chapters. The book covers all significant and recent areas of Business Policy and Strategic Management. Distinctive Features of the Book: - Learner-friendly approach - Wide and comprehensive coverage - Integrated presentation of the text with boxes, figures, exhibits and tables - Provides rich and international case studies - Refreshing modes like points to be remembered, key words and questions - Numerous examples - Customised and lucid language - Online student and teacher manuals
650			_aStrategic management _927222
942			_2ddc _cBK