| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c48232 _d48232 |
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| 003 | OSt | ||
| 005 | 20170915115821.0 | ||
| 008 | 170915b xxu||||| |||| 00| 0 eng d | ||
| 100 |
_aSherigar, Mamta _927471 |
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| 245 | _aA study on the effectiveness of shock advertising | ||
| 250 |
_aM-15-50 _b2015-2017 |
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| 260 |
_aMumbai _bIES's Management College and Research Centre _cApril 2017 |
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| 300 |
_a75 _eWith CD |
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| 500 | _aName of the Guide: Prof. Parag Mahulikar | ||
| 650 |
_aAdvertising _927472 |
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| 650 |
_aMarketing _927473 |
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| 942 |
_2ddc _cPR |
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