000			a
999			_c48236 _d48236
003			OSt
005			20170921185038.0
008			170921b xxu||||| |||| 00| 0 eng d
022			_a978-1-60961-382-2
082			_a658.4092/Sch/Gor
100			_aSchultz, Howard; Gordon, Joanne _927499
245			_aOnward: how starbucks fought for its life without losing its soul
260			_aNew York _bRodale _c2011
300			_axv, 350 _bPaper
520			_aIn this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
650			_aLeadership _927500
650			_aStarbucks coffee company _927501
650			_aCoffee Industry _927502
942			_2ddc _cBK