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100 _aKumar, V.
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245 _a Integrating Theory and Practice in Marketing.
300 _a1-7 P.
653 _aMarketing
773 0 _029537
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_aFRAZIER GARY L.
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_tJOURNAL OF MARKETING
_x0022-2429
856 _3Volume 81, Number 2 March 201​​7
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