000			nam a22 7a 4500
999			_c48401 _d48401
008			170929b xxu||||| |||| 00| 0 eng d
010			_8v
020			_a978-1292-06439-0
082			_a658.049/Col/Nar
100			_aCollinson, Simon; Narula, Rajneesh; Rugman, Alan M. _927749
245			_aInternational Business
250			_a7th ed
260			_aUnited Kingdom _bPearson Education Limited _c1995
300			_axxxvi, 755 _bPaper
505			_aTable of Contents Part One THE WORLD OF INTERNATIONAL BUSINESS Chapter 1 Introduction to International Business Chapter 2 General Frameworks in International Business Chapter 3 MNES, Innovation and Competitiveness Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS Chapter 4 International Politics Chapter 5 International Culture Chapter 6 International Trade Chapter 7 International Financial Markets and Institutions Part Three INTERNATIONAL BUSINESS STRATEGIES Chapter 8 Multinational Strategy Chapter 9 Organizing Strategy Chapter 10 Corporate Strategy and National Competitiveness Chapter 11 MNE’s as Responsible Stakeholders Part Four FUNCTIONAL AREA STRATEGIES Chapter 12 Production Strategy Chapter 13 Marketing Strategy Chapter 14 Human Resource Management Strategy Chapter 15 Political Risk and Negotiation Strategy Chapter 16 International Financial Management Part Five REGIONAL STRATEGIES Chapter 17 European Union Chapter 18 Japan Chapter 19 North America Chapter 20 Emerging Economies Chapter 21 China Glossary  Index
520			_aAbout This Product DESCRIPTION Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking.
650			_aInternational business _927750
942			_2ddc _cBK