000			a
999			_c48669 _d48669
008			171211b xxu||||| |||| 00| 0 eng d
020			_a9789339204099
082			_a658.4012
100			_aKachru, Upendra _928737
245			_aStrategic management
250			_a2
260			_aChennai _bMcGraw-Hill Education (India) Private Ltd _c2015
300			_axxvi, 799 p. _bPaper
505			_a 1. Basic Concepts 2. Corporate Governance 3. Corporate Social Responsibility and Ethics Part 1: Strategic Analysis 4. The External Environment – the Macro-environment 5. The External Environment – The Micro-Environment 6. The Internal Environment 7. Strategic Thinking and Situation Analysis Part 2 Strategy Formulation 8. Corporate Purpose 9. Business Strategy 10. Corporate Strategy 11. Global Strategies 12. Setting Functional Strategies Part 3 Strategy Implementation 13. Structure and Controls 14. Implementation, Resource Allocation, and Performance 15. Change and Strategic Change 16. Innovation, Technological Change, Leadership, and Entrepreneurship 17. Strategy Evaluation and Control
520			_a This new edition of the popular text-book on Strategic Management has been thoroughly revised to meet the changing requirements of the subject. Of late, there has been a shift in focus of strategic thinking – from strategy formulation to strategy implementation. This book has been comprehensively revised to capture this as well as other changes to make it at par with the current teaching and learning requirements in the subject. The theoretical concepts included in this book are the state-of-the-art positions on the subject. It is a very comprehensive, easy to read, up-to-date text book that will be most useful for the students and practitioners alike. Coverage on all major strategic management topics – external and internal environment, formulation and implementation of strategies, etc. In-depth discussion on Porter’s Five Forces Model Focused coverage on corporate governance, corporate social responsibility and ethics, and Innovation and technological change Real life examples and cases - Maruti Udyog Limited, Suzlon Energy Limited, AV Birla Group, Wipro, Ashok Leyland, Atlas Corporation, Moser Baer Rich pedagogy - opening and closing vignettes ,boxed items, concept-check, strategic practice, on line exercises
650			_astrategic Management _928738
942			_2ddc _cBK