000			a
999			_c48746 _d48746
003			OSt
005			20180101172231.0
008			180101b xxu||||| |||| 00| 0 eng d
020			_a978-0-9829302-5-0
082			_a658.4012/Sim
100			_aSimon, Phil _928831
245			_aThe age of the platform: how amazon, apple, facebook, and google have redefined business
260			_bMotion Publishing _c2011 _aHenderson, Nevada
300			_axxx, 282 _bPaper
520			_aOver the last five to seven years, four companies have ascended to absolutely astounding heights. They are Amazon, Apple, Facebook, and Google. Yes, these companies excel via their superior use of technology. They have built incredible ecosystems. Their understanding of the importance of data is second to none. They’ve embraced partnerships, external innovation, application programming interfaces (APIs), and software development kits (SDKs). Beyond all of this, as award-winning author Phil Simon writes, the Gang of Four has embraced an entirely new way of doing business: the platform. Definitions: Platforms and Planks A platform is simply a set of integrated planks. The most powerful platforms today have two things in common. First, they are rooted in equally powerful technologies—and their intelligent usage. In other words, they differ from traditional platforms in that they are not predicated on physical assets, land, and natural resources. Second, they benefit tremendously from vibrant ecosystems (read: partners, developers, users, customers, and communities). While platforms inhere a great deal of potential commercial appeal and applications, they do not exist simply as a means for companies to hawk their wares. At their core, platforms today are primarily about consumer utility and communications. Finally, because consumer tastes change much faster than business’ tastes, platforms today must adapt very quickly—or face obsolescence. A Different Business Model In the 1990s, platforms and ecosystems were not nearly as powerful, robust, and vibrant as they are today. And it’s these connections between and among platforms and planks that allow Amazon, Apple, Facebook, and Google to: Innovate so quickly–and profoundly Rapidly deploy new integrated features Create and dominate new markets Welcome to the Age of the Platform.
650			_aNew business enterprises _928832
650			_aBusiness data _928833
650			_aData processing _928834
650			_aBusiness planning _928835
650			_aE-commerce _928836
942			_2ddc _cBK