000			nam a22 4500
999			_c48841 _d48841
003			OSt
005			20180109160342.0
008			180109b xxu||||| |||| 00| 0 eng d
100			_aKundu, Amit _929043
245			_aMeasuring Uncertainty and its Strategic Implications
300			_a26-40 p.
520			_aThe study explored the measure of uncertainty of the market and also the linkage between the uncertainties of the business environment and the performance of the organizations in the specified sector that includes chemical ; petro - chemical process industry; agriculture related industry; processed food industry; bio - chemical related industry in the context of liberalized Indian economy. In this paper, the measure of uncertainty on the basis of subjective understanding of managers was validated by the objective measure of market uncertainty. The strong relationship between two measures of uncertainty was established and the subjective measure of uncertainty had a strong impact on the performance of the organization. The subjective measure has been classified into two dimensions, namely, internal uncertainty and external uncertainty. The paper also ascertained the relative influence of internal uncertainty (IU) and external uncertainty (EU) on the performance of the organization. The study also established that internal uncertainty has a greater impact than external uncertainty on the performance of the organization. Through this analysis, it is possible to ascertain how the organizations are able to combat the uncertain situation in the market for better performance.
653			_aUncertainty Measure
653			_aError Variance
653			_aInternal Uncertainty
653			_aExternal Uncertainty
653			_aPerformance
653			_aChemical Sector, India
700			_aBhattacharya, Arabinda _929044
773	0		_030328 _965545 _aGILANI, MEENAKSHI _dGILANI MEENAKSHI NEW DELHI _o5556894 _tPRABANDHAN _z0975-2854
942			_2ddc _cJA-ARTICLE