000			nam a22 7a 4500
999			_c48912 _d48912
008			180119b xxu||||| |||| 00| 0 eng d
020			_a978-93-325-8710-6
082			_a658.072/Gup/Agg
100			_aGupta, Prachi [et.al] _929259
245			_aMarketing management: indian cases
260			_aNoida _bPearson Education India Pvt. Ltd _c2018
300			_axiii, 470 p. _eWith 11135320,11135322,11135324
505			_aTable of Content • Explore marketing mix with MTR Foods • Understand customer value with India's e-commerce space and Flipkart • Delve into the world of Information System and data utilization with Starbucks and Amazon • Learn to leverage corporate trust and technology strength in the B2B market with Zicom • Comprehend marketer's challenges and complexities with Facebook's strategies in India and China • Mahindra & Mahindra explains consumer segmentation strategies • Kellogg's Corn Flakes shows the way to find market for a product • Fevicol demonstrates how to reinvent brand and sales • Oreo illustrates the advantages of effective integrated marketing communication • Comprehend digital marketing with Wonder Cement • Unilever shows the way to build brand and market with holistic marketing initiatives Salient Features 1. MTR Foods - A Marketing Marvel 2. Customer Value - Explored, Created, Communicated & Delivered 3. Customer Loyalty - The Ultimate objective of every Marketer 4. Starbucks India: The Human Coffee Experience 5. The Techy Amazon Insight 6. Consumer Behaviour - Its wide facets and deep implications 7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market 8. Facebook: Business Connections in India and China 9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector 10. Kellogg's Cornflakes in India: Finding a platform that connects 11. Nivea - Managing a Legacy Brand 12. The Call of the Competition 13. Fevicol- The Iconic Bond 14. Designing and managing services 15. Aachi Masala - Entering the North Indian Masala category 16. Slicerooms: A Slice of Time, A cut of profits! 17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively 18. Wonder Cement - Building a strong brand Through Digital marketing 19. A case study on Direct Marketing of Wedding Return Gifts 20. Selling process in Animal Nutrition and Health Industry 21. Amazon.com adapts its Retail Business in India 22. E-Marketing Models: Retailers Perspectives a case of Groupon 23. Unilever: working beyond the horizon
520			_a Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
650			_aMarketing _vCase Studies _zIndia _929260
942			_2ddc _cCSD