000			nam a22 4500
999			_c49067 _d49067
003			OSt
005			20180129161335.0
008			180129b xxu||||| |||| 00| 0 eng d
100			_aSaji, T. G. _929689
245			_aInvestor-centric strategies for Indian mutual fund industry: inferring from the behavior of individual investors
300			_a209 - 228 p.
520			_aThis research proposes a roadmap for investor-centric strategies to mutual fund firms in India for expanding their client base consists of current and potential investors. Based on the responses of 800 investors collected under a perception survey, using discriminant function analysis, the study works out the sustainable marketing mix variables that impel innovation in product design and distribution for Indian mutual fund industry. The study suggests the revision of prevailing investor strategies profiling with novel products of fewer risks, better governance and regulations, speedy and efficient grievance redressal and professionalism in investor services can impart market dynamism to mutual fund instruments in Indian context. However, the post-investment behavioral paralytics like disposition effect, cognitive dissonance and herd behavior are much critical in determining the strategic effects.
653			_aInvestment decisions
653			_aMutual funds
653			_aFactor loadings
653			_aDiscriminant function
700			_aNair, Ratheesh K. _929690
773	0		_029297 _967524 _aCHAKRABARTI, BHASKAR _dINDIAN INSTITUTE OF MANAGEMENT CALCUTTA CALCUTTA _o5557939 _tDECISION _x0304-0941
942			_2ddc _cJA-ARTICLE