000 nam a22 7a 4500
999 _c49169
_d49169
008 180205b xxu||||| |||| 00| 0 eng d
100 _aShinde, Prathmesh
_929969
245 _aTo study what motivates an insurance advisor to join insurance, to give training to new advisors about life insurance & birla sunlife plans, to study the motive behind people buying life insurance, customer perception towards life insurance, customer perception towards birla sunlife insurance
250 _aM-15-52
_b2015-2017
260 _aMumbai
_bIES's Management College and Research Centre
_cApril 2016
300 _eSummer project CD
500 _aName of the Guide: Prof. Svetlana Tatuskar
650 _aConsumer behaviour
_929970
650 _aMarketing
_929971
942 _2ddc
_cSUM-PRO