000			nam a22 4500
999			_c49186 _d49186
003			OSt
005			20180208183515.0
008			180208b xxu||||| |||| 00| 0 eng d
100			_aSarangi, Subrat _930011
245			_aTargeting Emerging and Untapped Markets : Rethinking Market Intelligence Decision Framework
300			_a39-51 p.
520			_aDe-growth and stagnation in the developed world has led firms to target emerging and untapped economies for future sustainability. African and Latin American countries have attracted both large and small companies to set up operations and fuel growth. While these markets pose growth opportunities, it is a challenge, especially for smaller firms, to arrive at a go-no-go decision given the paucity of quality documented information available on such markets. Business environment assessment is half baked as traditional sources of information are limited. Firms are forced to take ad-hoc decisions based on the documented information available from analyst reports, published databases or handbooks, and trade journals. This paper addressed the gap by suggesting a framework for informed decision making on market entry. The Market Intelligence Information framework links the conventional information sources with other undocumented and unconventional formats of market intelligence through external business partners, social media and blogs, family networks, and third party market intelligence firms. Based on the framework, firms targeting untapped markets shall be able to take informed decisions and formulate market entry strategy due to better quality and variety of market intelligence. Contribution of the paper has rich managerial implications along with theoretical contribution on business environment assessment for internationalization.
653			_aBusiness Environment,
653			_aEmerging Market,
653			_aEntry Strategy,
653			_aUntapped Market,
653			_aPESTEL,
653			_aCAGE
700			_aPattnaik, Subhra _930012
773	0		_030328 _969499 _aGILANI, MEENAKSHI _dGILANI MEENAKSHI NEW DELHI _o5558312 _tPRABANDHAN _z0975-2854
942			_2ddc _cJA-ARTICLE