000			nam a22 4500
999			_c49225 _d49225
003			OSt
005			20180212133303.0
008			180212b xxu||||| |||| 00| 0 eng d
100			_aSiddhartha, T _930123
245			_aDistribution Methods Adopted for Self-Help Group Products: An Empirical Analysis
300			_a25-33 p.
520			_aThe objective of this study is to examine the various distribution methods adopted for the Self-Help Group (SHG) products in the Union Territory of Puducherry. The research variables were identified from the literature review relating to distribution methods of SHGs. Primary data was collected from a random sample of 251 SHGs through survey method using a well-structured questionnaire. The data was analyzed using statistical techniques like simple mean, chi-square and correspondence analysis. The results reveal that majority of SHGs deliver finished goods to customers on foot and bus, and the distribution channel adopted by majority of the groups in selling their products is through direct sales. Further, no significant association was found between distribution channel and sales promotion expenditure of the SHGs.
653			_aMarketing channels;
653			_aSales promotion
653			_aSupport groups
653			_aSelf-Help Group (SHG
653			_aPondicherry (India);
700			_aNambirajan, T . _930124
700			_aGaneshkumar, C _930125
773	0		_030422 _968019 _aMURTHY, E N _dIUP PUBLICATION HYDERABAD _o5558109 _tOPERATION MANAGEMENT
942			_2ddc _cJA-ARTICLE