000 nam a22 4500
999 _c49433
_d49433
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005 20180321183256.0
008 180321b xxu||||| |||| 00| 0 eng d
100 _aBhāle,Sanjay
_930718
245 _aA Conceptual Model of Helpfulness of Online Reviews in a Blink
300 _a7-22 p.
520 _aOnline reviews have become the essence of information for consumers while making a purchase decision in online environments, though it is still critical to ascertain the quantum of influence it drives in making the purchase decision. Although the importance of online reviews has been examined, there are research gaps in studies on how to make online reviews helpful in a blink from the purchase intention point of view. This paper explored the aspects that influenced the formation of the title of online reviews. The study proposed a conceptual framework for the title of online reviews by adopting elements such as reviewers' identity, online recommendation, online review syndrome, age in online reviews, and law of closure and halo-effect that make each review helpful. The effect of the conceptual model could help enhance the formation of opinion of the consumers in a blink. The study integrated online review literature and presented a model of helpfulness for online reviews in a blink. Online companies should focus upon upgrading the online review system and enrich customer experience to maintain a positive relationship with their users.
653 _aE-Commerce
653 _aHalo-Effect, Helpfulness
653 _aOnline Review Syndrome
653 _aOnline Recommendations
700 _aTongare,Ketan
_930719
773 0 _030302
_969799
_aGILANI, MEENAKSHI
_dINDIAN JOURNAL OF MARKETING 2012 NEW DELHI
_o5558436
_tINDIAN JOURNAL OF MARKETING
942 _2ddc
_cJA-ARTICLE