000			nam a22 4500
999			_c49435 _d49435
003			OSt
005			20180321183823.0
008			180321b xxu||||| |||| 00| 0 eng d
100			_aPathak, Vivek Kumar _930722
245			_aApplication of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities
300			_a23-35 p.
520			_aThe transformations in the present socioeconomic situation have compelled the management education in the higher-education sector to behave as a business entity. They are required to focus more on delivering superior quality of educational services to the students. The universities are forced to recognize and give emphasis to the factors which are influencing students' satisfaction and their future behavioural intentions. Based on these prevailing facts, the present study tried to explore the various dimensions of service quality as perceived by the management graduates of public universities. Further, the study attempted to prioritize the dimensions along with their items to draw meaningful conclusions for the management education sector. The study analyzed survey responses of 401 management graduates using factor analysis in order to diagnose the underlying relationships between the questionnaire items. These resulted in formation of related groups by the items and were named according to their collective characteristics. The study also employed the RIDIT analysis methodology independently to establish the relative importance of each item to the management graduates who participated in the survey. Based on the RIDIT analysis results, a priority ranking was allotted to each individual item. An analysis interpretation was then carried out to find out the extent to which the items grouped into each particular factor tended to have low or high priority rankings. The results of the study may be obliging to the university managers, particularly in a management education setting, to focus their strategies and plan their efforts in line with the findings to gain superior students'/graduates' satisfaction and favourable future behavioural intentions.
653			_aPerceived Service Quality,
653			_aManagement Education,
653			_aHigher Education,
653			_aRIDIT Analysis,
653			_a India
700			_a Ashim Kumar Das, _930723
700			_aPanda, Rajeev Kumar _930724
773	0		_030302 _969799 _aGILANI, MEENAKSHI _dINDIAN JOURNAL OF MARKETING 2012 NEW DELHI _o5558436 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cJA-ARTICLE