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100			_aRapp, Adam _930793
245			_a Introduction to the special issue on the intersection of professional selling and service
300			_a4-10 p.
520			_aAs organizational operations continue to evolve in response to increasing customer demands, frontline research has begun to consider how traditionally separate organizational functions may be complementary to firm performance. Specifically, as sales and service activities become increasingly intertwined within the frontline role, this special issue explores how the sales and service functions interact within an organization. The articles contained in this special issue consider the interaction of sales and service with respect to customer, employee, and firm outcomes. After introducing evolving thought in the area, we provide an overview of five articles that make up this special issue. We conclude by offering additional areas of research.
653			_afrontline,
653			_asales
653			_aservice
653			_aservice-sales ambidexterity
653			_asales-service interface
700			_aBaker, Thomas L. _930794
773	0		_029541 _965537 _aAHREANE, MICHAEL _o5557313 _tJOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT _x0885-3134
942			_2ddc _cJA-ARTICLE