000			01540nam a2200217 4500
999			_c49637 _d49637
003			OSt
005			20180419173336.0
008			180419b ||||| |||| 00| 0 eng d
100			_aMittal, Sheetal _931242
245			_aProcess of Impulse Buying: A Qualitative Exploration
300			_a131-146
520			_aWhile emerging markets like India present a highly conducive environment for impulse buying behaviour, they also represent a conundrum due to their cultural and contextual distinctiveness from Western/developed markets. Most existing research in the domain in these markets aims to either (dis)affirm the causal relationships identified in the Western markets or validate the frameworks developed there. This article is an exploratory study that aims to identify the latent factors that restrain, influence or comprise impulse buying process in the Indian context and describes an impulse buying episode in its entirety. This would help to not only highlight similarities or differences from the developed world but, more importantly, also broaden the impulse buying perspective in the emerging markets and allow future research to build upon it empirically.
653			_aImpulse buying behaviour
653			_aemerging markets,
653			_aexploratory study
653			_aconceptual framework
700			_aSondhi, Neena _931243
700			_aChawla, Deepak _931244
773	0		_029349 _970278 _aBANIK, ARINDAM _dNEW DELHI SAGE PUBLISHING PVT. LTD. _o5558623 _tGLOBAL BUSINESS REVIEW _x0972-1509
942			_2ddc _cJA-ARTICLE