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100			_aSwar, Biranchi Narayan _931252
245			_aAn Exploration Into the Factors Driving Working Professionals Buying Small Cars
300			_a175-186 P.
520			_aindia is the one of the top 15 largest passenger car markets globally and is expected to be among the top 10 markets by 2016. Post-liberalization, many foreign manufacturers have set up their operations in India. It is expected that the small car segment is set to grow at a compound annual growth rate of 15–16 per cent in the next five years. During its early stages, the auto industry was overlooked by the then government and the policies were also not favourable. The liberalization policy and various tax reliefs by the Government of India in recent years have made remarkable impacts on Indian automobile industry, especially the small car segments. Moreover, it is the small car that is going to dominate the Indian roads, generate volumes and strengthen manufacturers’ bottom lines in future. This article is an attempt to explore factors driving working professionals buying small cars. The data was collected from 250 respondents and analysed with exploratory factor analysis (EFA) using varimax rotations. The analysis extracted four factors such as artistic, economical, safety and security, and comfortability. The managerial implications include the following—small car dealers need to adopt strategies to understand working professionals’ safety, security and comfortability concerns and formulate strategy accordingly. %K Automobile manufacturer,buying behaviour,small car,factor analysis,working professionals
653			_aAutomobile manufacturer,buying behaviour,
653			_asmall car,
653			_afactor analysis
653			_aworking professionals
773	0		_029349 _970278 _aBANIK, ARINDAM _dNEW DELHI SAGE PUBLISHING PVT. LTD. _o5558623 _tGLOBAL BUSINESS REVIEW _x0972-1509
942			_2ddc _cJA-ARTICLE