000			01262nam a2200205 4500
999			_c49706 _d49706
003			OSt
005			20180503185803.0
008			180503b ||||| |||| 00| 0 eng d
100			_aLakshmi, S. _931375
245			_aFactors contributing to brand positioning of smartphones among college students in chennai: A study.
300			_a55-65.P.
520			_aThe paper aims at studying the smartphone usage among college students in Chennai through a sample survey of 120 respondents. It explores selected aspects related to brand positioning of smartphones and identifies the common sources of information about smartphones, the most important reasons for choosing smartphones and the most common uses to which they are put. It also explores the difference between male and female college students in the context of brand positioning of smartphones. Further, it identifies four factors that influence brand positioning of smartphones through the method of factor analysis.
653			_aBrand preferences;
653			_aCellular telephones;
653			_aInformation sources;
653			_aSmartphones
700			_aKavida, V _931376
773	0		_030415 _970143 _aMURTHY, E N _dIUP PUBLICATION HYDERABAD _o5558568 _tBRAND MANAGEMENT
942			_2ddc _cJA-ARTICLE