000			01481nam a2200229 4500
999			_c49711 _d49711
003			OSt
005			20180504124042.0
008			180503b ||||| |||| 00| 0 eng d
100			_aBhatia, Pooja; _931377
245			_aNation branding for promoting tourism in the indian context
300			_a66-70 P.
520			_aNation branding assumes importance as a subject of study and exploration, to edge over the other similar countries, both internally and externally. More detailed studies are required regarding the perception of India within the country as well as outside as a tourist destination, as a source of products and services (in the context of export promotion) and also as an investment destination (for attracting foreign direct investments). Manhas P S and Dogra J (2013), "Quality Management Practices and Tourism Destination Branding: Inter-Relationship and Preferential Study of the Components", Journal of Services Research, Vol. 13, No. 1, p. 75. 10.Yen T H, Da Gama Gonzaga and Rajamohan S (2008), "Perceived Image of India by US Business Travelers", Marketing Management Journal, Vol. 18, No. 1, p. 121.
653			_aBrand equity
653			_aForeign investment
653			_aPerceptions; Studies
653			_aTourism
653			_aStrategic management
653			_aCultural heritage
700			_aPanda, Rasananda _931378
773	0		_030415 _970143 _aMURTHY, E N _dIUP PUBLICATION HYDERABAD _o5558568 _tBRAND MANAGEMENT
942			_2ddc _cJA-ARTICLE